Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) Issued at $21

Issued at $21

48 black-and-white images

thinking about

and logo (the "S-curve" or "Z-pattern")

is the first comprehensive publication of a massive

Advertising. The Technique of Advertising Production. Second Edition, by Thomas Blaine Stanley. Untitled (Friends of Photography) Issued at $21Prentice Hall, 1954. Includes detailed instructions re photoengraving, lithography, gravure, layouts, color separations, etc. Ex library, edge worn, good, 216 pages. Summary: The Technique of Advertising Production (Second Edition, 1954), by Thomas Blaine Stanley, is a comprehensive mid century manual that serves as a bridge between the "golden age" of print advertising and the burgeoning era of modern mass media. Published by Prentice Hall, it was