The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 Despite diving the sinkhole hundreds

Despite diving the sinkhole hundreds of times

and it's up to Derek and his players to stop them

from its earliest pioneers to the cutting-edge tools shaping music

here Mark takes us on his most personal journey

recruits Sasha to join him

The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 Despite diving the sinkhole hundredsA clear, compassionate, and much needed book for our time' Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making. Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices,