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Marketers at Procter & Gamble study videos of people making their beds
He is frank about the forces that opposed him at home and abroad
A Chronology and updated Selected Bibliography are also included
distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious
and war at the top of the human agenda
Contagious: Why Things Catch On Leadership Marketers at Procter & Gambleby Jonah Berger New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products