Relevance: Matter More Author|Jodi R. Pfarr and Allison Boisvert Instead of relying on scripted

Instead of relying on scripted monologues and barrages of questions they work with clients to Reach individual customers blast through barriers that exist in an increasingly noisy and competitive world and forge emotional connections

Throughout the book speechmaking skills and assumptions are replaced

“As a kindergarten teacher

“I’ve just finished reading Jeremy Griffin’s exhilarating collection Oceanography

'Prevention is the best medicine

Relevance: Matter More Author|Jodi R. Pfarr and Allison Boisvert Instead of relying on scriptedAcross the country and around the world, the forces of commoditization have created a race to the bottom where all that matters is how much cheaper your product or salary is compared to the competition. By learning the relevance mindset, you can rise above the fray, and chart your own course and define success on your own terms. PHIL STYRLUND As CEO of The Summit Group, Phil is a recognized thought leader on sales transformation and development as