Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_Finance analytics at the individual and

analytics at the individual and course level and student/teacher communication tools

ISBN: 9781351690577

with intangibles and sustainability reporting being examined in more detail as they are areas with unique measurement challenges

In a world where money

For each topic

Business-to-Business Marketing�Ed. 5 (eText) Lifetime Access Subject_Finance analytics at the individual andOverview: Brennan, Canning & McDowell cover both the theory and practice of global business to business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets Scenario boxes which provide reflective decision based situations for students to think through, helping